Back to Basics with Direct Mail Marketing
Transforming Businesses
Back to Basics! Direct Mail Marketing and the 4 P’s of marketing.
If you’ve ever taken a marketing class, you’ve likely heard of the 4 P’s of marketing; Product, Promotion, Price and Place. Whether you’re selling online or brick and mortar, you’re already doing these four things. Even if you don’t realize it. It’s common to start a business and never look back. I sell or offer X product/service. That’s what I do. Customers buy from me. End of story.
How can you grow? How can you increase the bottom line? There are many ways, but one is to focus on the 4 P’s of Marketing. Use direct mail marketing to get back to basics.
Product – Can you augment what you offer? Expand your line? Offer a complementary product or service?
Price – Even the best, most unique product won’t sell if whoever wants it can’t afford it. If it’s priced too low, you’re leaving money on the table.
Promotion – Is there another way to get the word out? Have you challenged your marketing channels?
Place – This one is defining. It’s hard to pick-up and move. So, what can you do?
At North Star Direct Marketing, we help you address all of your marketing “P” needs.
Product – Let’s look at your current line-up. Are there logical line extensions? How can we look beyond your current offering? We’ll begin by looking at the data and build from there.
Price – How are you priced compared to the competition? Let’s take a look? Can we add value to your offering to justify a premium? Can we bundle products to increase the average order value and units per order? What about up-selling or cross-selling?
Promotion – Are there channels that you haven’t explored yet? Direct mail, catalog, letters, post cards, self-mailers and shared mail are all viable sales and lead drivers. Do you have a promotion strategy in place? Let North Star Direct Marketing devise a strategy that works for you.
Place – If you have a website, you are everywhere. You just need a little help directing the right audience to your “door”.
Allow the power of targeted print advertising to drive a new audience to your website. North Star Direct Marketing can build a targeted direct marketing program tailored exclusively to your business.
… find your North Star
