Are you ready for holiday shopping?
In case you missed it, Christmas in July has come and gone! …which got me thinking about Holiday 2019. It’s not too late to plan your 2019 season, but you need to act quickly. If you already have a direct mail program, that’s fantastic but challenge the status quo. There is always room for improvement. If you’re not mailing already, consider adding direct mail as part of your strategy. Even the mighty Amazon mailed a Toy Catalog last year. If you didn’t see the mail piece, it was brilliant but nothing extravagant. It wasn’t your traditional mail-order catalog. You couldn’t even purchase from it directly. Instead it was intended to spark your imagination. It led you back to Amazon.com to further explore the categories and then to make a purchase. Drive holiday shoppers to your website with direct mail, just like Amazon!
Let’s face it, your email inbox is overflowing. So is everyone else’s. It’s certainly not effective at prospecting during the holiday season. Everyone is bombarding their files non-stop. In fact, I’ve abandoned more than one email address because of too much spam! On-line display advertising and PPC programs like GoogleAdwords rates are increasing making it a challenge to make the numbers work. You’re forced to pay the higher premium or scale back your advertising.
“Let’s face it, your email inbox is overflowing. So is everyone else’s. It’s certainly not effective at prospecting during the holiday season.”
Drive Holiday Shoppers to your website with direct mail
I can say from personal experience that Amazon’s mail piece worked! My family purchased more from Amazon in Holiday 2018 than in years prior. I have heard the same story repeated many times. So, if you’re looking for ways to make Holiday 2019 great, give direct mail a try!
It doesn’t need to be a catalog. In fact, in most cases that wouldn’t be the right vehicle. It worked for Amazon but they’re huge. There are many cost-effective designs that can lead past customers and prospects to your website or retail location. For example, a postcard or self-mailer with a new apparel and a special offer can get customers to jump online and order. Plus, customers who are mailed typically spend more than digital advertising only. We can help walk you through the options and help you make the right choice for your business.
Direct mail has been around a long time because it works. Period. So, if direct mail isn’t in your toolbox, let’s start a conversation. Come December, you’ll be glad you did. I hope 2019 is your BIGGEST HOLIDAY SEASON EVER!!!