Direct Mail and Catalog marketing Works!
The North Star Advantage
Get Noticed!
- 80-90% of Direct Mail gets opened!
Gain New Customers!
- 70% of customers preferred traditional mail for receiving unsolicited offers from companies.
Increase Profits!
- Customers spend 25% more when direct mail coupled with email.
Drive Response!
- Direct mail has 3x to 5x higher response rates than digital marketing.
- 56% of consumers who responded to direct mail went online or visited the physical store.
- 62% of customers who responded to direct mail in the past three months made a purchase.
Direct Mail Works
Over the last decade direct mail as a percentage of total USPS mail volume has been increasing! Discover what others have already learned, direct mail marketing works!
Direct mail and catalog marketing works despite increasing costs.
Great Response Rates
Direct mail response rates are 322% to 588% higher than the next best alternative!
House file mailings respond at an average of 5.9% versus online display at 0.9%. High response rates offset printing and postage costs and allows for ROI that often exceeds online advertising. In fact, the average ROI for direct mail campaigns is between 18 and 20 percent.
Drive customers Online
Send prior customers and prospects offers to drive them online. Direct cuts through the clutter. On average customers only receive 1-2 pieces of direct marketing material in their mail box per day. Email can’t say that!
Need a bigger return? Use PURLS (personalized URL’s) and personalized QR codes to create personalized landing page content for each customer or profile segment. Engagement increases response.
Direct Mail Marketing Services
Overall
Marketing Strategy
Do you already mail catalogs, post cards, letters or other direct mail?
Let North Star Direct Marketing evaluate your strategy and improve your ROI!
Custom Customer Contact Programs
Let North Star Direct Marketing create custom mail programs to find new prospects, re-activate previous customers or increase the amount your current customers spend with you.
Circulation Planning & Execution
North Star Direct Marketing specializes in planning and executing direct mail programs.
We can forecast performance, select names, order lists and coordinate everything with your mail house and printer.
Rely on our experience to mail effectively and efficiently saving you both time and money.
Much more…
Do you need a marketing database? What about a new website or maintaining your existing site?
Could your back-end operations systems use a good once over?
We have TRUSTED partners with expertise in all kinds of areas specific to direct marketing. We can help you to quickly identify cost effective solutions to keep your business running smoothly.
ABOUT North Star Direct Marketing
We have specialized in Direct Mail and Catalog Marketing for over 20 years!
Our goal is to make strategies that are normally only available to large firms available to everyone.
We utilize advanced techniques to accomplish extraordinary results.
We believe that the customer is number one. Because of that, everything we do is customer focused beginning with how we are engage with our clients and their customers.
We are always happy to go above and beyond for your company. We have an extensive network of contacts that allows us to create the perfect program for your company. This will help your business achieve an amazing level of dynamic growth.
Find your North Star!
NorthStarDirectMarketing.com